Yardley London
British personal care company / From Wikipedia, the free encyclopedia
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Yardley London Limited (usually referred to simply as Yardley or Yardleys) is a British Personal care products brand and one of the oldest firms in the world to specialise in cosmetics, fragrances and related Personal care products products. Established in 1770,[1][2][3][4] the company became a major producer of soap and perfumery by the beginning of the 20th century.
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Quick Facts Company type, Industry ...
Company type | Private |
---|---|
Industry | Personal care |
Founded | 1770; 254 years ago (1770) |
Founder | Samuel Cleaver (1770) William Yardley (1823)[citation needed] |
Headquarters | London, UK |
Products | Perfumery and Toiletries Fine fragrances Soapbars Body wash Talcum powder Oral care |
Parent | Wipro |
Website | yardleylondon |
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By 1910, the company had moved to London's upmarket Bond Street, and Yardley received its first Royal Warrant in 1921. Today, the company holds two Royal Warrants.[5]
Since 2009, Yardley has been owned by Wipro, an Indian multinational conglomerate.[6]