Apple TV+
American video streaming service / From Wikipedia, the free encyclopedia
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Apple TV+ is an American subscription streaming service owned and operated by Apple Inc. Launched on November 1, 2019, it offers a selection of original production film and television series called Apple Originals.[8] The service was announced during the Apple Special Event of March 2019,[9][10] where entertainers from Apple TV+ projects appeared onstage, including Jennifer Aniston, Oprah Winfrey, and Steven Spielberg.[11][12]
Developer | Apple Inc. |
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Key people |
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Launch date | November 1, 2019 (4 years ago) (2019-11-01)[7] |
Platform(s) | Web at tv.apple.com Supported browsers: on macOS, Windows, ChromeOS
Apple TV app |
Pricing model | |
Website | apple |
The service can be accessed through Apple's website and through the Apple TV app, which has gradually become available on many Apple devices and some major competing digital media players,[13] including some smart TV models and video-game consoles. Apple plans to expand the services' availability,[14][15][16][17] and there are workarounds for subscribers whose device is not presently supported.[13] Access is included as part of the Apple One subscription.[18] Most of the content is available in Dolby Vision profile 5 and Dolby Atmos.
Upon its debut, Apple TV+ was available in about 100 countries, fewer than the reported target of 150.[19][20] Several countries were excluded from service despite other Apple products being available.[21][22][23] Commentators noted that the fairly wide initial reach of the service offered Apple an advantage over other recently launched services such as Disney+, and that because Apple distributes its own content through the service instead of distributing licensed third-party content (as, for example, Hulu does) it will not be limited by licensing issues during its expansion.[24][25][26]
By early 2020, Apple TV+ had poor growth and low subscriber numbers relative to competing services.[27][28][29][30] In the middle of that year, Apple began to license older television programs and films, attempting to stay competitive with other services, attract and retain a viewership for its original content, and convert into subscribers users who were trialing the service.[28][27]
The service has become the home to critically acclaimed content: between September 2021 and March 2022, Apple TV+ netted a Primetime Emmy Award for Outstanding Comedy Series with Ted Lasso and the Academy Award for Best Picture with CODA, the first Best Picture win for a film distributed by a streaming service.[31]
Apple TV+ (along with the simultaneously announced a-la-carte premium-video subscription aggregation service Apple TV app) is part of a concerted effort by Apple to expand its service revenues.[15][32][33]