Bassett's
Former British confectionery company and former brand / From Wikipedia, the free encyclopedia
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George Bassett & Co., known simply as Bassett's, was a British confectionery company and brand. The company was founded in Sheffield by George Bassett in 1842. The company became a brand of Cadbury Schweppes in 1989. The brand's final owner was Mondelēz International, which merged the brand with Maynards to create Maynards Bassetts in 2016.
This article is about the former brand. For the successor, see Maynards Bassetts.
The company's best-known sweets, the Liquorice Allsorts, were created by accident in 1899 and in 1926 the Bertie Bassett mascot was created; Bertie continues to represent the product today. Jelly Babies were produced by the brand since 1918.