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Carroll Carroll

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Carroll Carroll
Carroll S. Weinschenk

April 11, 1902 (1902-04-11)
DiedFebruary 5, 1991(1991-02-05) (aged 88)
OccupationAdvertising executive, humorist, writer
Years active1920s-1985
Spouse(s)Norma Tobias Carroll
(m. 1930s-1986; her death)
ChildrenLeda C. Goldsmith
Bruce Carroll
Adam Carroll

Carroll S. Weinschenk[1] (April 11, 1902–February 5, 1991),[2] known professionally as Carroll Carroll, was an American advertising executive, humorist and, most famously, a writer for comedians.

The highlights of Carroll's writing career was during the 1930s and 1940s. During that time period, he served as head writer for some of the biggest names in entertainment and the most popular radio shows of the time including Bing Crosby (Kraft Music Hall), Burns and Allen (The Burns and Allen Show), Eddie Cantor, Edgar Bergen (both hosts of The Chase and Sanborn Hour), Rudy Vallee (The Fleischmann's Yeast Hour),[1] Guy Lombardo and Milton Berle (Texaco Star Theater).[3]

Carroll is credited as the writer who helped, in part, shaped Bing Crosby's jovial easygoing radio persona.[3]

Early life and career

Carroll was born Carroll Weinschenk on April 11, 1902 in New York City. He dropped out of high school and began writing movie reviews and contributing features for several magazines and newspapers, including The New Yorker, The Saturday Evening Post, New York World and the New York Evening Sun.[3] He eventually found work with the radio department of the J. Walter Thompson Advertising Agency in 1932.

During his time at J. Walter Thompson, he began writing comic material for Burns and Allen, Rudy Vallee, Eddie Cantor, Bert Lahr and Al Jolson. Also during his time there, he wrote for Lux Radio Theatre and The Chase and Sanborn Hour[4] and created Bing Crosby's Kraft Music Hall.[5]

He left the ad agency in 1946 and moved out west to Hollywood where he joined the Ward Wheelock Company. While at Ward Wheelock, Carroll became the west coast vice president and writer in charge of such radio shows as Meet Corliss Archer, Double or Nothing and Bob Crosby’s Club Fifteen.[4]

Carroll made the move to television in 1953 working on Bob Crosby’s daytime television variety program, The Bob Crosby Show, on CBS. He also worked on several shows for NBC and 20th Century Fox Television.

Carroll went back to New York and returned to J. Walter Thompson as an editorial consultant in 1957. He stayed there for 11 years. He would return to Southern California in 1972.

He subsequently wrote his autobiography, None Of Your Business, as well as ghosting autobiographies for Liberace, Ed McMahon, Mike Douglas and Henny Youngman. Earlier, Carroll had ghosted Bob Hope’s I Never Left Home and So This Is Peace. Carroll’s last book, Life Is A Fortune Cookie, was published in 1981.

Carroll also wrote for Variety for eighteen years with a humorous television critique advertising column entitled And Now A Word From....

Personal life and death

While working at J. Walter Thompson, Carroll met and married secretary Norma Tobias. His eldest son, Bruce Carroll, was a producer with ABC News for 28 years. His youngest son Adam was a production manager for Walt Disney Educational Media and his daughter Leda Goldsmith also served as an executive for J. Walter Thompson. Carroll and Norma also had three grandchildren together. Norma died on June 11, 1986 at age 77. The two were married for more than 50 years.

Carroll Carroll died on Tuesday February 5, 1991 in his home in Hollywood. The official cause of death was listed as congestive heart failure. Carroll was 88 years old.[6]

Television work

Year Title Role Notes
1953 The Bob Crosby Show Writer
1955 The Easter Seal Teleparade of Stars Additional dialogue
TV special
Tonight Starring Steve Allen
Ford Star Jubilee
1956 Lux Video Theatre


  1. ^ a b "Carroll Carroll, 88, Writer for Comedians". The New York Times. February 8, 1991. Retrieved September 13, 2015.
  2. ^ IMDb entry
  3. ^ a b c Oliver, Myrna (February 11, 1991). "Carroll Carroll; Writer Shaped Crosby's Style". Los Angeles Times. Retrieved September 13, 2015.
  4. ^ a b Obituary in Variety
  5. ^ ""The Golden Age of Radio" (As originally broadcast on WTIC, Hartford, CT)". Retrieved September 14, 2015.
  6. ^ An interview with Carroll Carroll
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