Mentadent
Toothpaste brand of Unilever / From Wikipedia, the free encyclopedia
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Mentadent is a brand name for a line of dental products manufactured by Unilever for its home and international markets excluding the United States and Canada where the company sold its rights to the brand to Church & Dwight Company in 2003.[1][2]
Product type | Dental Products |
---|---|
Owner | Unilever (excluding North America) Church & Dwight (North America only) |
Introduced | 1982; 42 years ago (1982) |
In 2016, Church & Dwight announced it would discontinue the Mentadent brand effective Spring 2017.[3] As it only involved the rights for US and Canadian sales, this did not affect Unilever which still markets and sells Mentadent branded products in other markets.[1][4]
In 2018 Unilever quietly retired the Mentadent SR brand from the UK market, leaving only Mentadent P on sale. Mentadent P has since been discontinued along with the rest of the Mentadent Range from the UK market.