Product life-cycle management (marketing)
Succession of strategies by business management as a product goes through its life-cycle / From Wikipedia, the free encyclopedia
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This article is about the commercial term to describe the life of a product in the market. For the engineering term, see Product lifecycle.
Product life-cycle management (PLM) is the succession of strategies by business management as a product goes through its life-cycle. The conditions in which a product is sold (advertising, saturation) changes over time and must be managed as it moves through its succession of stages.
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