Real Canadian Superstore
Canadian supermarket chain owned by Loblaw Companies / From Wikipedia, the free encyclopedia
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Real Canadian Superstore is a chain of supermarkets owned by Canadian food retailing giant Loblaw Companies. Its name is often shortened to Superstore, or, less commonly, RCSS.
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Company type | Subsidiary |
---|---|
Industry | Retail |
Founded | March 1979; 45 years ago (1979-03) |
Products | Bakery, beer (select locations), charcuterie, clothing, dairy, deli, frozen foods, gardening centre, gasoline (select locations), general grocery, general merchandise, liquor, meat & poultry, pharmacy, photolab, produce, seafood, snacks, wine |
Parent | Loblaw Companies |
Slogan: (Real Canadian Superstore) Save For Real | |
Website | realcanadiansuperstore |
Originating in Western Canada in the late 1970s/early 1980s, the banner expanded into Ontario in the early 2000s as Loblaw attempts to fend off competition from department stores including U.S.-based Walmart.
Loblaw has tested alternative banners at some locations in Ontario, with some labelled as "Loblaw Superstore", and a few others as simply "Superstore"; for a time, this was reflected in the chain's marketing which used a separate logo to advertise all of these banners. The company has since reverted to marketing the entire chain as Real Canadian Superstore, although some locations might retain other signage.