Canadian Tire guy
From Wikipedia, the free encyclopedia
The Canadian Tire guy is a character played by actor Ted Simonett in a series of television commercials for Canadian Tire stores that ran for eight years.[1] The character typically touted the features and benefits of products unique to Canadian Tire in a friendly, helpful everyday scenario.
In 2005, Canadian Tire changed advertising agencies, which led to a gradual phasing out of Simonett's character. In March 2006, he and on-screen wife "Gloria" were let go since the commercials had become the subject of parody, and as such were no longer considered effective.[2] They have been parodied on Royal Canadian Air Farce, This Hour Has 22 Minutes, and the Rick Mercer Report. In many circles, particularly in relation to blog sites, Simonett's character - commonly referred to as the Canadian Tire Guy (TCTG) - has evoked particularly hostile reactions.[3]