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Mission statement

Uit Wikipedia, de vrije encyclopedie

Een missie of de Engelstalige term mission statement is een beknopte omschrijving van de hogere doelstelling van een bedrijf of organisatie.

Het doel van een missie is het bevorderen van de cohesie en coherentie van de organisatie. Een missie komt meestal samen voor met een visie.

De missie komt vaak in marketingprojecten voor.

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Mission statement
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