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Mission statement.
Een missie of de Engelstalige term mission statement is een beknopte omschrijving van de hogere doelstelling van een bedrijf of organisatie.
Het doel van een missie is het bevorderen van de cohesie en coherentie van de organisatie. Een missie komt meestal samen voor met een visie.
De missie komt vaak in marketingprojecten voor.
Bronnen, noten en/of referenties
- Christopher K. Bart, Nick Bontis, Simon Taggar, (2001) "A model of the impact of mission statements on firm performance", Management Decision, Vol. 39 Iss: 1, pp.19 - 35
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