Exquisite Form
American clothing brand / From Wikipedia, the free encyclopedia
Exquisite Form is an American clothing brand for women's intimates, particularly bras and shapewear for full-figured women. The brand is owned by Vanity Fair Brands, a division of Fruit of the Loom.
Quick Facts Product type, Owner ...
Product type | Lingerie, undergarment |
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Owner | Fruit of the Loom (Berkshire Hathaway) |
Country | U.S. |
Introduced | 1945; 79 years ago (1945) |
Markets | Worldwide |
Previous owners | Exquisite Form Industries Bestform Group VF Corporation |
Tagline | "Trusted by real women since 1945" |
Website | exquisiteform.com |
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The brand began in 1945 with the founding of Exquisite Form Industries Inc. in New York City. Its principal products at the time were brassieres, garter belts and girdles.[1]