Flybuys (Australia)
Australian customer loyalty program jointly owned by Coles Group and Wesfarmers / From Wikipedia, the free encyclopedia
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Flybuys is an Australian customer loyalty program equally owned by the Coles Group and Wesfarmers through joint venture Loyalty Pacific.[1] Members can accrue points by shopping at Coles Group brands (Coles Supermarkets, Liquorland, etc.), certain Wesfarmers brands (Kmart, Target, Bunnings Warehouse, Officeworks, catch.com.au, Kleenheat, etc.), and some third-party partners like HCF Health Insurance, Coles Express and Optus.[2] Points can then be redeemed for money off purchases at Coles Supermarkets, Coles Express, Liquorland, Kmart, Officeworks, Target and mycar (2,000 points gives an A$10 discount), as well as holidays (through Flybuys Travel or Velocity Frequent Flyer) and household goods (from the Flybuys Rewards Store).[3]
Type | Loyalty program |
---|---|
Run by | Loyalty Pacific |
Owner |
|
Area served | Australia |
Introduced | 1994; 30 years ago (1994) |
Number of users | 9 million |
Accrual partners |
|
Tagline | More places. More rewards. |
Website | flybuys |
It is one of Australia's largest loyalty programs and has over 9 million members.[4] Fifteen Flybuys cards are scanned every second on average in Australia.[5]