Lurpak
Danish butter brand / From Wikipedia, the free encyclopedia
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Lurpak is a Danish brand of butter owned by Arla Foods. It is sold in over 75 countries worldwide,[1] and is known for its distinctive silver packaging.[2] Lurpak came into existence in October 1901 after a combination of several Danish dairy farmers decided to create and register a common brand and mark for butter to increase sales.[3] Its logo is based on the lur, an ancient instrument once used in Scandinavia.[4][5]
Quick Facts Product type, Owner ...
Product type | Butter |
---|---|
Owner | Arla Foods |
Country | Denmark |
Introduced | 23 October 1901; 122 years ago (1901-10-23) |
Markets | Worldwide |
Tagline | Good Food Deserves Lurpak |
Website | lurpak |
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Lurpak's principal market is the United Kingdom.[6]
Lurpak butter is made from milk, but their spreadable range contains rapeseed oil.[7]