Scare-line
Emphasized quote or headline to scare the reader / From Wikipedia, the free encyclopedia
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This article is about use of quotations and headlines to scare readers. For dismissive use of quotation marks, see Scare quotes.
A scare-line, scare-head, or scare headline is a word or phrase that is presented (often as a quotation and as a headline or other emphasized text, such as a pull quote) to scare the reader,[1] as part of a smear campaign against an opposing political candidate,[2] or to cause an estrangement or cause something to seem unfamiliar in a supernatural way.[3] The term scare quote is sometimes also used to refer to scare-lines that are direct quotations,[3] but more often refers today to use of dismissive quotation marks around a term to imply doubt, irony, or scorn.