Toyetic
Suitability of a media property for merchandising via toys and games / From Wikipedia, the free encyclopedia
Dear Wikiwand AI, let's keep it short by simply answering these key questions:
Can you list the top facts and stats about Toyetic?
Summarize this article for a 10 year old
SHOW ALL QUESTIONS
Toyetic is a term referring to the suitability of a media property, such as a cartoon or movie, for merchandising tie-in lines of licensed toys, games and novelties.[1] The term is attributed to Bernard Loomis, a toy development executive for Kenner Toys, in discussing the opportunities for marketing the film Close Encounters of the Third Kind, telling its producer Steven Spielberg that the movie was not "toyetic" enough, leading Loomis towards acquiring the lucrative license for the upcoming Star Wars properties.[2]