V. Vivaudou
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V. Vivaudou Inc., was an American perfume manufacturer[1] that operated in New York City.[2] V. Vivaudou Inc., was taken over by the United Drug Company in February 1916, for a price of $1,500,000. Among its perfume and cosmetics line, Mavis Talcum Vivaudou red tin was quite often part of the women's toiletries checklist. In August 1919 the United Drug Company sold V. Vivaudou Inc., to a syndicate of New York City men for $2,500,000.[3] In 1920, it was considered one of the world's largest manufacturers of toiletries.[4]
The business signed to carry out the sale and distribution of Alcorub on the Pacific Coast, in September 1922.[5] In January 1926 the firm approved a contract to acquire the Alfred H. Smith Company.[2] In May 1930 V. Vivaudou Inc., was ordered by the Federal Trade Commission to divest itself of capital stock in Parfumerie Melba, Inc., and the Alfred H. Smith Company. The FTC ruled that the companies were formerly competitors of V. Vivaudou Inc, and its acquisition of their stock constituted a monopoly.[6] The order to divest was reversed by a United States Court of Appeals in November 1931. The court decided that the three companies' control of 6% of the United States cosmetics market did not constitute a monopoly.[7]