Bluebird Photoplays
American film production company / From Wikipedia, the free encyclopedia
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Bluebird Photoplays (Bluebird Photoplays of New York, Inc. and Bluebird Photoplays of New England, Inc.[1]) was an American film production company that filmed at Universal Pictures studios in California and New Jersey,[2] and distributed its films via Universal Pictures during the silent film era. It had a $500,000 studio in New Jersey.[2]
"It was a subsidiary of Universal Pictures and employed Universal stars (and starlets) and used Universal’s facilities but the pictures were marketed independently from Carl Laemmle’s umbrella company."—Anke Brouwers[3]
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Bluebird Photoplays | |
Industry | Film |
Predecessor | Independent Moving Pictures |
Defunct | Branding ceased in the 1920s |
Fate | Universal Branding abandoned |
Successor | Universal |
Headquarters | , |
Number of locations | 2 |
Area served | Worldwide |
Products | Motion pictures |
Owner | Universal Film Manufacturing Company |
Parent | Universal Film Manufacturing Company |
Mary MacLaren, was one of its stars.[4] Louise Lovely, an actress from Australia, was one of its stars.[5] Bluebird was a prestige brand for Universal and had a core of actors and directors including Lovely who worked for it.[6][7] Ida May Park directed for Bluebird Photoplays. Elsie Jane Wilson produced and directed for Bluebird Photoplays.[8] Among those who worked for this short-lived subsidiary of Universal are Carmel Myers, Mae Murray, Rudolph Valentino, Tod Browning, Rex Ingram,[9] Robert Z. Leonard and Rupert Julian.[10]
Louis B. Mayer invested in the company.[1] M. H. Hoffman managed the company.[2]