Hue-heat hypothesis
From Wikipedia, the free encyclopedia
The hue-heat hypothesis is the hypothesis that an environment with warm colors (red, orange yellow hues) will feel warmer in terms of temperature and comfort, while an environment with cold colors (blue, green hues) will feel cooler.[1][2][3]
The idea is both investigated scientifically[4] and ingrained in popular culture in the terms warm and cold colors [5]