Loaded language
Rhetoric used to influence an audience / From Wikipedia, the free encyclopedia
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"Power word" redirects here. Not to be confused with word of power.
Loaded language (also known as loaded terms, strong emotive language, high-inference language, language-persuasive techniques, and rhetorical language) is rhetoric used to influence an audience by using words and phrases with strong connotations. This type of language is very often made vague to more effectively invoke an emotional response and/or exploit stereotypes.[1][2][3] Loaded words and phrases have significant emotional implications and involve strongly positive or negative reactions beyond their literal meaning.