MOM Brands
American breakfast cereal company / From Wikipedia, the free encyclopedia
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MOM Brands Company (formerly Malt-O-Meal Company and Campbell Cereal Company) is an American producer of breakfast cereals, headquartered in Northfield, Minnesota. It markets its products in at least 70% of the country's grocery stores, with estimated sales in 2012 of US$750 million.[3] It operates four manufacturing plants, in Northfield, Minnesota; Tremonton, Utah; Asheboro, North Carolina; and St. Ansgar, Iowa. The company has distribution centers in Grove City, Ohio; Coppell, Texas; and Salt Lake City, Utah.
Company type | Subsidiary |
---|---|
Industry | Cereal |
Founded | 1919; 105 years ago (1919) |
Founder | John S. Campbell |
Defunct | 2015; 9 years ago (2015) |
Fate | Purchased by Post Holdings; remaining as a subsidiary |
Headquarters | , USA[1] |
Key people | Chris Neugent Chairman & CEO[2] John A. Gappa CFO Gene Pagel CIO Jesse Garcia CSO |
Products | Hot and cold cereals |
Revenue | US$750 million[3] |
Number of employees | 1,400[4] |
Parent | Post Holdings (2015–present) |
Website | PostConsumerBrands.com |
MOM Brands produces both hot and cold cereals. As of 2012, cold cereals manufactured by MOM Brands accounts for over 75% of its total sales. Most of its cold cereals are similar to cereal brands produced by its competitors, Kellogg's, Quaker Oats Company, and General Mills.[5] Even so, between 2001 and 2012, Malt-O-Meal more than tripled its market share during a very challenging time for the breakfast cereal category. It was the fastest growing cereal company in America.[6][7][8][9]
MOM Brands was bought by Post Holdings in 2015.[10] After the acquisition was finalized, Post Holdings moved its cereal headquarters office from New Jersey to the MOM Brands offices in Lakeville, Minnesota. The business was renamed Post Consumer Brands, and the MOM Brands CEO, Chris Neugent, and his senior leadership team were put in charge of the new combined enterprise.[11]