Marketing myopia
Caused by product concept in marketing / From Wikipedia, the free encyclopedia
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Marketing myopia is the tendency of businesses to define their market so narrowly as to miss opportunities for growth. It is suggested that businesses will do better in the long-term if they concentrate on improving the utility of a product or good, rather than just trying to sell their products.[1][2][3]
This article's tone or style may not reflect the encyclopedic tone used on Wikipedia. (December 2007) |