Pirelli Calendar
Annual trade calendar / From Wikipedia, the free encyclopedia
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The Pirelli Calendar, known and trade-marked as "The Cal", is an annual trade calendar which has been published by the UK subsidiary of the Italian tyre manufacturing company Pirelli since 1964. The calendar has a reputation for its choice of photographers and models and featured glamour photography from the 1980s until the 2010s.[1]
Type | Calendar |
---|---|
Inventor | Derek Forsyth |
Inception | 1964; 60 years ago (1964) |
Manufacturer | Pirelli |
Website | Official website |
The calendar is produced with limited availability (20,000 are printed annually). Copies do not go on sale, but are instead given as corporate gifts to celebrities and select Pirelli customers.[2][3] The annual production cost was about US$2 million in 2017.[4] Marco Tronchetti Provera, Pirelli's CEO from 1992 to 2022,[5] commented that the purpose of the Cal is "to mark the passing of time" by recording the zeitgeist.[6]