Playmates Toys
Hong Kong toy company / From Wikipedia, the free encyclopedia
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Playmates Toys Limited is a Hong Kong toy company. The company was founded in Hong Kong in 1966 by Sam Chan Tai-ho as Playmates Industrial, manufacturing dolls for other companies.[1] In 1975, Playmates began marketing their own line of pre-school toys, and in 1977 opened an American subsidiary in Boston. Another subsidiary was founded in California in 1983; in 1984 the company went public.[2]
Formerly | Playmates Industrial |
---|---|
Company type | Public |
SEHK: 869 | |
Industry | Toy industry |
Founded | 1966; 58 years ago (1966) |
Founder | Sam Chan Tai-ho |
Headquarters | , China |
Key people | To Shu Sing (chairman) |
Website | playmatestoys.com |
The company's first big success was in 1986, with the marketing of a tape-playing, electronic robot doll named Cricket.[2] In 1989, the company marketed Teenage Mutant Ninja Turtles action figures which sold extremely well.[2] Success of the two led to a golden era from 1990 to early 1993.[3] In 1990, Sales reached US$4.13 billion and net profit HK$1.21 billion.[3] In 1995 the company suffered a loss of HK$97.59 million.[3]