Roku, Inc.
American technology company / From Wikipedia, the free encyclopedia
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Roku, Inc. (/ˈroʊkuː/ ROH-koo)[2] is a U.S. public company founded by Anthony Wood in 2002. It runs a streaming TV service through its branded streaming devices and smart TVs, supporting both advertising and subscription models on its platform. Roku leads U.S. streaming TV distribution,[3][4][5] and reports over 80 million users globally as of 2023.[6] Beyond the U.S., the company serves markets in Canada,[7] Australia,[8] the U.K.,[9] France,[10] Germany,[9] and several Latin American countries including Argentina, Brazil, Chile, Colombia, Mexico and Peru.[11][12]
Company type | Public |
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Industry | |
Founded | October 2002; 21 years ago (2002-10) |
Founder | Anthony Wood |
Headquarters | San Jose, California, USA |
Area served | USA, Canada, Australia, U.K., France, Germany, Ireland, Latin America including Argentina, Brazil, Chile, Colombia, Mexico and Peru |
Key people | |
Products |
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Revenue | US$3.48 billion (2023) |
US$−792 million (2023) | |
US$−710 million (2023) | |
Total assets | US$4.26 billion (2023) |
Total equity | US$2.33 billion (2023) |
Members | Over 80 million users |
Number of employees | c. 3,150 (2023) |
Divisions |
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Subsidiaries |
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Website | www |
Footnotes / references [1] |
In its early years, Roku focused on making high-definition video players[4] and launched the first connected TV device to stream Netflix in 2008.[13][14] Later, in 2014, the company expanded its streaming platform's reach by partnering with TV manufacturers to license Roku’s technology, which allowed Roku's operating system to be pre-installed on smart TVs.[13] Thereafter, Roku added channel subscriptions to its platform,[15] and employed advertising methods such as targeted ads and performance-based ads.[16][17] It also launched its own ad-supported streaming channel, and introduced its smart speakers and smart home products.[18][19]