SRAM Corporation
American bicycle component manufacturer / From Wikipedia, the free encyclopedia
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SRAM LLC is a privately owned bicycle component manufacturer based in Chicago, Illinois, United States, founded in 1987.[2] SRAM is an acronym comprising the names of its founders, Scott, Ray, sAM, (where Ray is the middle name of the company's first CEO, Stan Day).[2] The company produces a range of internally developed cycling components, including Grip Shift, separate gravel, road, and mountain drivetrains from 7 to 12 speed (depending on the range). SRAM developed the Eagle line of mountain bike specific drivetrain components intended to improve shifting performance.[3] SRAM was also the first to release a dedicated "one by" drivetrain with a single front chain-ring.[4]
This article contains content that is written like an advertisement. (August 2017) |
Company type | Private |
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Industry | Cycling components |
Founded | 1987; 37 years ago (1987) |
Headquarters | Chicago, Illinois, U.S. |
Key people | Ken Lousberg (CEO) |
Products | Bicycle and related components |
Revenue | $974 million (2020)[1] |
Number of employees | 3,500 |
Website | www.sram.com |
The company grew organically and through acquisitions to become a cycling component brand, selling under the brands SRAM, Avid, RockShox, Truvativ, Quarq, Zipp, TIME Sport pedals, Hammerhead cycling computers and Velocio cycling apparel. Their components are manufactured primarily in-house, in factories located in the U.S., Germany and Taiwan, being distributed and sold as Original equipment manufacturer (OEM) equipment and aftermarket components.