Simplii Financial
Banks of Canada / From Wikipedia, the free encyclopedia
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Simplii Financial is a Canadian direct bank and the digital banking division of the Canadian Imperial Bank of Commerce (CIBC). It offers no-fee chequing and savings accounts, a VISA credit card, Guaranteed Investment Certificates (GICs), mortgages and mutual funds. These savings and investment products are also eligible for registration under a Tax-Free Savings Account (TFSA) or a Registered Retirement Savings Plan (RRSP).
This article contains content that is written like an advertisement. (March 2022) |
Industry | Financial services |
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Founded | November 1, 2017 |
Headquarters | , Canada |
Parent | Canadian Imperial Bank of Commerce (CIBC) |
Website | www |
As of 2023, the bank has almost two million clients.[1]
In 2021, Simplii Financial became the first in Canadian banking to enable digital identity verification – giving international students and newcomers the opportunity to open accounts completely digitally before arriving in Canada.[2]
In June 2023, Simplii rebranded its look including logo and colours – replacing original navy blue and red tones with magenta pink, lime green and black. On its website, Simplii stated the changes set it “apart from the more old-fashioned competition.” A new slogan of "Start your Engines" was also announced. [3]