Soccer United Marketing
American soccer marketer / From Wikipedia, the free encyclopedia
Soccer United Marketing is the for-profit marketing arm of Major League Soccer[1] which primarily deals in the promotion and sanctioning of professional soccer in the United States.[2] The promotion also owns the media rights to the Mexico national team.
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Company type | Private |
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Industry | Advertising, marketing, sports |
Founded | 2002; 22 years ago (2002) |
Area served | North America |
Key people | Don Garber, Chief Executive Officer Russell Findlay, Chief Marketing Officer Will Wilson, Executive Vice President Sunil Gulati, Board of Directors |
Parent | Major League Soccer |
Website | Official website |
In 2016, Soccer United Marketing was also chosen as the exclusive worldwide marketing partner of CONCACAF and CONMEBOL. SUM also holds the commercial rights to Major League Soccer matches, events organized by the United States Soccer Federation, and Mexico national football team games played in the United States.[2]
Soccer United Marketing has also assisted in the organization of several international soccer events with North American involvement, including the North American SuperLiga, the Pan-Pacific Championship, and the CONCACAF Gold Cup.