Style.com
Luxury e-commerce website / From Wikipedia, the free encyclopedia
Style.com was a luxury e-commerce website, launched by international media company Condé Nast in September 2016. In June 2017 Style.com was closed and absorbed by online retailer Farfetch.com[2]
Type of site | Ecommerce |
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Available in | English |
Owner | Condé Nast |
URL | www |
Commercial | Yes |
Launched | September 2000; 23 years ago (2000-09)[1] |
Current status | defunct as of June 2017; 6 years ago (2017-06) |
Before its closure Style.com offered established and emerging luxury brands, encompassing womenswear, menswear, beauty and grooming. The website combined e-commerce with original and curated content from Condé Nast's titles, including British Vogue and British GQ.
Using a proprietary website merchandising engine, Style.com offered a personalised commerce experience for the customer that adaptively recommends products and editorial stories based on the user journey.[3]
A specially designed shopping layer also rendered editorial features on Vogue.co.uk and GQ.co.uk fully shoppable, allowing readers to purchase featured products available on Style.com.
President of Style.com Franck Zayan oversaw the UK-based website,[4] with fashion and retail expert Yasmin Sewell as fashion director, Melissa Dick serving as editorial director, Jane Gorley as creative director and Natalie Varma as head of innovation.[5]
Jonathan Newhouse, Robert A Sauerberg Jr, Anna Wintour, Nicholas Coleridge, Charles H Townsend, Pascal Cagni and Franck Zayan sit on the board of directors.[6]